The Roc Newsletter February 13, 2004 Issue 08 What's love got to do with it ? In This Issue: 1. Editorial > 2. Feature Article > 3. Guest Article > 4. Special Love Poem > 5. Guest Article > > 1. Editorial > > The Roc Newsletter > Issue 08 > > Mailto: Oceanroc2003@yahoo.com > > WWW.Cafeshops.com/Oceanroc > WWW.Geocities.com/Oceanroc > > Publisher :Oceanroc Web Publishing > > Editor: Nicholas Dixon > > > "Reading Tools That Help > You and Your Business Grow ..." > > Copyright © 2004, All Rights Reserved. > > > Privacy Policy > > *********************************************************************** > ********************** ATTENTION: You are receiving this newsletter > because you subscribed to it. If you would like to be removed from > this mailing list, please see the instructions at the end of this > newsletter. Our subscriber list is not made available to other > companies or individuals. We value every subscriber and respect your > privacy. > *********************************************************************** > ********************** > > "No one has ever loved anyone > The way everyone wants to be loved" - Anonymous > > > > Hello and welcome to another issue of The Roc. Once again it is > the season of love. It is the time of year when the power of love > is so powerful, you just can't ignore it. > > This weekend, so many of us will find ways to demonstrate our > love for our significant others in our own special way. This issue is > dedicated to the topic of love. It can be found all around us > even in the most obscure of places. > > We can all draw inspiration and strength from the love we have > inside of us. > > Without love we are merely existing and not living. It is time > many of us awake from our slumber. It is a fact that our very > existence depends on us reaching out and embracing each other. > Even though this can be hard at times. > > Love can make us succeed where so many fail. Many a success can > be traced to love. Notice when a man loves his work that he would > go the extra mile to accomplish his task. That's the power of > love. > > Your task for this year should be to instill love in as many > people as possible. Treat others as you would like to be treated. > It is the Golden Rule of life. Obey it and you will reap it > returns. If you don't, well I guess you know the answer to that > already. > Show some love, others are depending on it. > > > Nicholas Dixon > Editor > > > > This issue of The Roc is sponsored by : > > *********************************************************************** > ****************** > NetMark Pro: The World Leader in Internet Based Network Marketing > shows Network Marketers how to build their business BIG and FAST, > regardless of the opportunity, using cutting edge technology. Includes > Christian Principled Training. Get your FREE Remote Control Selling > System that you can use with ANY legitimate network marketing > opportunity. Get yours NOW! Click here : WWW.Netmarkpro.com/Oceanroc > *********************************************************************** > ****************** > > 2. Feature Article > > What's Love Got to do with it ? By Nicholas Dixon > > > Love. What could it have to do with Internet marketing ? Somehow > it is the hidden catalyst for success in business and your > relationships. > > Looking at the successful people in life, you will notice that > they have a passion for their work. They never seem to mind the > hard work, obstacles and setbacks. They just go on and on like > the Energiser bunny. > > Many a successful business was born out of a person's passion > for a particular subject. Bill Gates did it with his love for > computers, Colonel Sanders did it with his recipe and so too many > others. > > You can use the power of the Internet to publish your passion. > There are many websites that cater to the hobbies and likings of > many people. If you have a particular passion, there are others > who also share that sentiment. > > Finding your passion and transforming it into a business idea > should be your goal. It is widely known that people work harder > for that which they love. It can be anything, even a few jokes. > Bill Cosby did it making a lot of people laugh (I guess he also > laughed his way to the bank !). > > You can also use the power of love to help overcome adversity. > Believing in > what you do with a passion can help overcome the obstacles life throws > your way. Rejection, failure and setbacks will inevitably come > along your path. Those without zest in their business will give > up sooner or later. > > The winners are those who get up after being knock down. They > keep one eye on their prize and the other on their adversary. They did > not > choose things to go this way, but that's how life is sometimes. > They know that the hard grind refines the mind. > > Having a purpose and passion is essential for success whether > online or offline. Just keep on pushing and know that life > provides a cushion if you should fall. > > To your success and mine....... , > > > Copyright © Nicholas Dixon > > > Link: http://WWW.Geocities.com/Oceanroc > > 3. Guest Article - When Love is for Real > > WHEN LOVE IS FOR REAL > by Steve Goodier > > > Two lovers were talking and she said to him, "I don't have a lot of > money. I don't have a brand new sports car and a yacht like Lisa > Turner, but I love you with all my heart." > > He said to her, "I love you, too. But tell me more about Lisa > Turner." Tennessee Williams might have said that he had "all the > sincerity of a bird-hunter's whis­tle." > > If love is anything, I believe it must be genuine. It must be sincere. > > That word "sincere" has some interesting roots. I'm told it comes from > the ancient marble quarries of Rome. Apparently, unscrupulous stone > dealers covered the marble's imperfections with wax. The practice > eventually became illegal, as the Roman Empire certified that all > marble must be "sine cera" or "sincerus," meaning without wax -- > genuine. So, to be sincere is to be genuine. And love, at its best, is > likewise "free of deceit," or genuine. > > Genuine love is for real. And it's the stuff whole and happy lives are > built on. > > __________ > > Steve Goodier Publisher@LifeSupportSystem.com is a professional > speaker, consultant and author of numerous books. Visit his site for > more information, or to sign up for his FREE newsletter of Life, Love > and Laughter at LifeSupportSystem.com. > > 4. Special Love Poem > > I LOVE YOU > > On Sunday afternoons in the middle of July > I like sitting in the sun just looking in the sky. > I like listening to the birds singing in the trees - in July. > > I hate going to work when the sun shines > Or standing in the rain. > I hate queuing at a bus stop, > Or trying to read a paper on a train. > > On cold December mornings I like walking through the snow > I like watching all the people as off to work they go. > I like dozing in a chair, without a care - in December. > > On rainy April days I just like sitting at home. > I like reading a book or simply being alone. > I like thinking of you, and all the things that you do - in April > But most of all I like loving you. > > You're a Sunday afternoon, a December morning too. > You're an April day, sunshine in June > - You're you. > > 5. Guest Article > > How do I get my business on the internet ? > by Ivana Katz > > > How do I get my business on the internet? > > This is one of the most frequently asked questions by small > business owners. They are feeling the pressure from their > customers and competitors, yet for many business people it > is a daunting task, as they don't understand the whole > process. > > In fact, many people are even asking the question whether > they should have a website. Whether you are a consultant, > florist, designer, builder, architect or a doctor, consider > the many advantages a website provides: > > 1. Make money - Set up an on-line store or get paid for > advertising from other companies > > 2. Save money on advertising - Instead of paying for large > ads, simply advertise your website > > 3. Be flexible in your message - Change the content as your > business changes. No need to re-print expensive brochures. > > 4. Exposure to new customers - You will reach more local > clients as well as interstate and global markets > > 5. Having more professional image - Keep up with the times > and your competitors > > 6. Save time - Don't spend hours on the phone, direct > customers to your website > > 7. Keep your business open 24/7 - Provide customers > information when THEY need it. If you don't, someone else > will. > > So what does it really take to get your website set up? > > Step 1 - Register your domain name OR not. > > The big question is whether you need to register a domain > name or not. The simple answer is NO, but a better answer > is YES it is a good idea. > > What is a domain name? > > The purpose of a domain name is similar to that of a street > address or telephone number. The domain name directs > customers to you on the Internet. The domain by itself is > not your email or web address. The domain does form the > base from which these addresses are derived. > > For example: > Company Name: QikPhone > Domain Name: qikphone.com.au > Web Address: www.qikphone.com.au > Email Address: sales@qikphone.com > > Do I need to register a domain name to have a website? > > NO, you don't need to have your own domain name. Your > website can be created and hosted without it. Your website > address will look something like this: > www.web4business.com.au/JBCleaning > OR > www.ozemail.com.au/~JBCleaning > > The only advantage of not registering a domain name is that > you will save yourself A$70 per year (it costs approx A$140 > for 2 years to register a '.com.au' domain name). > > The disadvantages of NOT having your domain name include: > > 1. If you decide to change your Webhosting company or if > that company goes out of business, you will lose your > website address. Your website can be transferred to a new > company, but your address will change. And that means > re-printing stationery and re-doing all your advertising, > notifying all your customers etc. > > 2. Website addresses that contain information other than > your company name are long and hard to remember and do not > appear as professional. Compare these two and see which > one you are more likely to remember: > www.ozemail.com.au/~JBCleaning > OR > www.JBCleaning.com.au > > So it is a good idea to register a domain name, even if it > is just to protect yourself for the future. Say for > example, your business name is JB Cleaning and you decide > not to register your domain name for now. > Along comes Joe Bloggs who opens his own cleaning business > and registers JBCleaning.com.au domain name. After a year > you decide you want to have your own domain name, but since > Joe Bloggs already owns it, you won't be able to register > it. Not to mention your customers who know your business > as JB Cleaning may visit his website, thinking it's your > web address and instead hire Joe Bloggs Cleaning. > > > > Step 2 - Plan your website. > > Planning your website is a two part process: > > (a) Decide on the website design (colour schemes, buttons, > special effects etc). This is your website designer's job. > However, you may have a preference for a certain colour or > look. To help you choose a design, you may wish to check > out other people's websites or work with your web > designer's pre-set templates. > > (b) The content. There are many items you may wish to > include on your website. The most common ones include: > > 1 Product/Service Details > 2. Contact Information > 3. Pricing > 4. Testimonials > 5. Frequently Asked Questions > 6. Response Form, such as "Join Mailing List" > 7. On-line Magazine or Newsletter > 8. Resources & Articles > 9. Guarantee > 10. Survey > 11. Events Calender > 12. Search My Website Form > 13. Refund Policy > 14. Privacy Policy > 15. About Us Information > 16. Site Map > 17. Copyright information > 18. Useful Links > 19. Media Information > 20. On-line store > 21. News > 22. Directions to Your Bricks & Mortar Premises > > > Step 3 - Choose a Web Hosting Company. > > What is a Web hosting Company? > > A Web host is a company that provides server space for your > website. You can think of a web host as a commercial > building. The web host provides space for your website > just as a commercial building provides space for your shop > or office. You can build your own building and you can > host your own website, but because of the cost and > expertise required it is easier to rent the space. > > Which Company Should I Choose? > > Web hosting companies are not created equal so you need to > take a number of things into account when selecting one. A > proven track record, experience and reliability form the > foundation of any successful business partnership. > > Some of the issues you should consider when choosing a > webhosting company include: > > 1. Support - Does it provide comprehensive Technical > Support - 24 hours a day, seven days a week? > 2. Reliability - Does it have multiple large-scale links to > the internet to provide a fail-safe path to your customers > from anywhere in the world? > 3. Security - Does it have a robust security system that > minimises risk of web site intrusion? > 4. State-of-the-art - Does the company utilises leading > edge technology and is supported by a large-scale > uninterruptible power supply (UPS) system. > 5. Scalability - Does the product range and services > offered allow your business to grow without impediment by > making it easy to upgrade and add components to existing > product levels. > > > Step 4 - Getting people to your site. > > The marketing of your website is important if you want to > draw visitors to your site. If you don't promote your > website no-one will ever see it. There are a number of > different ways of advertising your website. The best > strategy is one, which integrates your existing promotion > methods with your website. > > 1. Office Stationery - Including your web address and email > address on your stationery is probably the easiest way to > draw attention to your site. It's cost effective and gets > your Internet presence out there in the market place. > > 2. Business Cards - When printing business cards you should > include the individual's email address and main address of > your website. > > 3. Radio Advertising > Radio Advertising should include your web address. Don't > include the http://, try "Visit us on the internet at > w-w-w-dot-qikphone-dot-com-dot-au". If your budget is > limited, you may wish to consider community radios. > > 4. Email and Mail-Outs > Let your current customers know the details of your > website. You can either send them an email or a > letter/postcard. Keep your website's content up-to-date > and they will keep coming back! > > 5. Print Media > Print advertising should include a generic email address > for the company and include your website address. Normally > positioned at the bottom right or bottom centre of your > advertisement. > > 6. Search Engines & Directories > People looking for your website who don't know the URL are > most likely to use an on-line search engine to look for > your organisation or the kind of products and services you > offer. There are over 300 major search engines and > directories, but you should concentrate on the larger, more > commonly used ones. These include: Google, Yahoo, > Altavista, Anzwers, Inktomi, Infoseek, Lycos, Excite, > HotBot, MSN, Dogpile, AllTheWeb etc. > > 7. Links from other websites > A good way to attract visitors to your site is through the > use of hyperlinks placed on other sites. If you know of > another site which has a list of links and you think your > website would be a good addition, let the website owner > know. You might also offer to provide a link from your > site back to the other site. This will encourage the > webmaster to include your site. You should also seek out > partners for trading links including vendors, suppliers and > providers of complimentary products. > > 8. Link Exchange > Another way to getting a link is through a system called > Link Exchange, a free public service designed to help > websites advertise each other. With Link Exchange, you > agree to display advertising banners for other Link > Exchange members and they agree to display banners for you. > The System is automatic, you simply add a piece of HTML > code to your web page and Link Exchange will display an > advertisement for another website. The disadvantage with > Link Exchange is that you don't get any control as to where > your banner ad appears or the type of banner ads that will > appear on your website. It is not possible to guarantee > that a competitor of yours may have their banner ad > displayed on your site. > > 9. Paid Banner Advertising/Affiliate Marketing Programs > Various sites give you the opportunity to purchase banner > advertising on their site. Some sites will charge you a > flat monthly fee while other sites will charge you based on > the number of people who see your ad. > > > Step 5 - Monitor your site's statistics > Your website's statistics should show who visits your > website, where in the world they come from, how they are > finding your site and what pages are being viewed. Knowing > your customers is the first step in effective marketing. > Most webhosting companies will provide access to this > information free of charge. > > Step 6 - Maintaining your website > > It is important to update your website regularly to keep > your customers interested. One of the great advantages of > having a website is that you can change its content > virtually overnight at minimal cost (unlike re-printing > brochures and flyers). > > This is just a brief overview of the process involved in > getting your website up and running. In future articles we > will cover each step in more detail. > > > About the Author: > > Ivana Katz is the owner of Websites 4 Small Business, a > company specialising in the design and promotion of small > and home-based business websites. She believes that every > business deserves to have a successful website, no matter > what its budget is. For more information visit > www.web4business.com.au or email info@web4business.com.au > > > > > I certainly hope that you enjoyed this issue of the Roc. Please > forward this edition to any of your friends or associates if you > think they would find it interesting. > > Our next issue will be out on February 27, I hope to see you > then.Bye. > > > > > > > > This email has been sent to you by a CafePress.com Shopkeeper, because > you opted into the shopkeeper's newsletter service when visiting their > store on CafePress.com. If you wish, you can leave this newsletter > now. 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